Brands

The impossible becomes possible: How brands can bring the Metaverse to the street.
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Experiential marketing with location-based augmented reality offers consumer brands numerous opportunities to create innovative and interactive marketing campaigns. Whether at the point of sales, in the out-of-home area, on-pack, in the living room or at events - the use of smartphone AR ensures above-average brand engagement values, especially among the Gen Z and Gen Alpha.

Let's explore

Mainau Island

Flower island in Bodensee

PalmenGarten

Biggest former Stasi prison

Manderscheid Castle

Fairytale-like medieval castle

Rhein-Neckar Kreis

AR Bike tour along the rivers

Hotel Adlon Kempinski Berlink

Historical luxury hotel

Europa-Park

Germany’s largest amusement park

Mainau Island

Flower island in Bodensee

PalmenGarten

Biggest former Stasi prison

Manderscheid Castle

Fairytale-like medieval castle

Rhein-Neckar Kreis

AR Bike tour along the rivers

Hotel Adlon Kempinski Berlink

Historical luxury hotel

Europa-Park

Germany’s largest amusement park

Brand experiences

How brands can provide additional impetus with augmented reality

Immersive and interactive in-store experiences for retail

Gamification features for interactivity and higher engagement

Innovative storytelling method for your brand's identity, history, and future

Organic outreach

Extend your brand's reach organically

Creative out-of-home advertising methods

Location-based product recommendations

Personalized point-of-sale add-ons for each customer's order

Organic outreach via customers sharing their experience on socials

Your product in focus

Solutions for making your exhibition accesible, scalable, and continuously improving.

AR previews for ecommerce

Smart packaging with QR codes

Emotional commitment between product and customers

Co-create products with your customers using generative AI

“I was thrilled. Even at the initial appointment, the ZAUBAR team surprised with inspiring ideas for our location.”