Brands

Experiential Marketing using location-based Augmented Reality offers numerous opportunities for consumer brands to create innovative and interactive marketing campaigns.

Whether at the point of sale, in out-of-home advertising, on-pack promotions, in the living room, or at events, the use of smartphone AR particularly resonates with the Gen Z and Gen Alpha demographics, leading to exceptionally high brand engagement values.

“ZAUBAR’s software opened the doors of the royal suite to countless people”

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Interactivity

Interact with your customers in various ways

Interactive in-store experiences: Creative storytelling, additional product information, or immersive opportunities for consumer self-expression generate additional impulses in brick-and-mortar retail.

Product visualization: With AR, customers can virtually experience or configure products within their own four walls before making a purchase decision. This can be especially helpful for products requiring more information, such as automobiles or furniture, to emotionally enhance the online buying decision out-of-store.

Gamification: Augmented Reality enables the integration of playful elements, for example, at points of sale or in out-of-home media, resulting in high brand engagement and opening up innovative opportunities for brand activation.

Storytelling

Your brand story matters. Share it with your audience

Personalized offers and recommendations: By using location-based Augmented Reality, brands can provide personalized offers and product suggestions based on the customer's current location.

Experiential Storytelling: AR can be used to immersively tell the story of the brand and its messages in creative ways. This opens up the possibility to dive into the brand's historical past or into future fantasy worlds in the real world, making brand heritage or brand vision more tangible.

Digital on streets

Reach out to million using on-site media

Organic reach: Augmented Reality experiences, especially in combination with Out-of-Home, are photogenic and perfect for consumer self-presentation on platforms like TikTok, Instagram, or Snapchat. Thus, brands with a creative out-of-home idea also achieve additional organic reach on social media.

AI enables co-creative consumer engagement: The combination of billboards, advertisements, and even special OOH advertising formats with AI-based Augmented Reality opens up unprecedented possibilities for allowing consumers to creatively intervene in the brand world.

“I was thrilled. Even at the initial appointment, the ZAUBAR team surprised with inspiring ideas for our location.”