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Isabelle Eyrich
Experiential Marketing using location-based Augmented Reality offers numerous opportunities for consumer brands to create innovative and interactive marketing campaigns.
Whether at the point of sale, in out-of-home advertising, on-pack promotions, in the living room, or at events, the use of smartphone AR particularly resonates with the Gen Z and Gen Alpha demographics, leading to exceptionally high brand engagement values.
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Safeguarding the integrity of an historical place or artefact by not altering or modifying it.
Immersive extension of the exhibits. Augmented reality can be used to extend the physical exhibition into the 5th dimension. Visitors can see exhibits through their smartphones or AR glasses and interact with the artwork, experience it in space or receive information about the work.
New multimedia scope for curators. Nowadays, exhibitions with text-oriented information panels meet with a lack of interest, especially among young target groups. AR offers a clear advantage here: art or historical exhibits can be enriched with additional information without modification. If the exhibit is highly sensitive, ZAUBAR even makes it possible to display exhibits without exposing them to risk by using digital twins.
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Attract digital native generation to your cultural institution by speaking their language.
New opportunities for digital mediation: museums can use Augmented Reality to support educational programs. School classes and educational institutions can benefit from a more interactive and engaging learning experience.
Gamified experiences. Through interaction and immersion, augmented reality turns art and history into a real experience through digital re-enactment and gamification. In contrast to linearly designed films or audio guides or printed material, users can take part in challenges and play interactive games to learn more about the exhibits. This is a great way to get young people in particular excited about visiting a museum.
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Reach out to a wider audience.
Accessibility. Museums can use Augmented Reality to make art and culture accessible to people with disabilities.
Scalable guided tours: Visitors can explore the museum at their own time and at their own pace, without being tied to guided tours or rental equipment. Tours can also be offered outside the museum space and into the city.
Multilingual: Augmented reality can provide translations and interpretations in different languages to make the background to the exhibits easily understandable for a wider audience.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
Wir sind stolz. Erstmals vereint ein deutsches Kunstmuseum in seiner App Augmented Reality mit Audioguides und bezieht hierfür das Smartphone der Besuchenden umfassend mit spannenden immersiven Erlebnissen und Erklärungen rund um die Kunstwerke ein.
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Are you responsible for marketing campaigns, brand development, or work at a creative advertising agency? Let’s discover what AR can do for your business!
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Are you a manager or curator at a gallery, museum, memorial site, culture center, or similar? Let’s discover what AR can do for your business!
Contact Us“What digital experience would you like to host at your location?”
Isabelle Eyrich (Business Development at ZAUBAR)
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Isabelle Eyrich
